Product Research Report: Lattafa Rave Now Perfume
Product Overview
Product Name: Lattafa Rave Now Perfume
Type: Eau de Parfum (EDP)
Volume: 3.4 oz (100 ml)
Brand: Lattafa
Gender: Unisex
What the Product Does
Lattafa Rave Now Perfume is a tropical, fresh scent designed to create an appealing and confident fragrance profile. It combines top notes of pineapple, blackcurrant, bergamot, and apple, middle notes of rose, dry birch, Moroccan jasmine, and patchouli, and base notes of oakmoss, musk, ambergris, and vanilla.
Problems Solved
- Confidence Boost: The fragrance is designed to leave a lasting impression, making the wearer feel confident and admired.
- Versatility: Suitable for all-time wear, it can be worn in various settings, from casual to formal events.
- Longevity: Known for its long-lasting performance, lasting 8+ hours on the skin.
- Unique Aroma: Combines fruity, floral, and woody notes to create a unique scent that stands out.
Target Market
- Demographics:
- Age: Young adults and middle-aged individuals looking for a fresh, sophisticated scent.
- Gender: Unisex, appealing to both men and women.
- Income: Middle to upper-middle-class individuals who value quality fragrances.
- Psychographics:
- Personality: Confident, stylish, and open to trying new fragrances.
- Lifestyle: Active individuals who enjoy socializing, attending events, and want to make a lasting impression.
- Values: Quality, elegance, and uniqueness in personal grooming.
- Behavioral Characteristics:
- Purchase Behavior: Likely to purchase high-quality fragrances from reputable brands.
- Usage Frequency: Regular users of perfumes who appreciate the longevity and versatility of the product.
- Marketing Strategies:
- Online Presence: Strong online presence through e-commerce platforms like Amazon and FragranceX.
- Marketing Channels: Social media advertising, influencer partnerships, and targeted online ads.
- Packaging: Sleek, chic packaging that appeals to the target market’s sense of style and sophistication.
By understanding the product’s features, the problems it solves, and the target market, Lattafa Rave Now Perfume can effectively position itself in the market and attract the right audience.