Refresh Gum is a plant-based, sugar-free chewing gum company that offers an alternative to conventional gum made with artificial ingredients. The gum is based on chicle, a sustainably harvested tree sap, and incorporates real, organic ingredients like Japanese matcha and berries to create flavorful and eco-friendly gum[1][2][5].
Key Features:
Ingredients: Xylitol, Chicle Gum Base, Organic Mint, Organic Matcha, Natural Flavors, Glycerin (Coconut), Spirulina Extract (Color), Fruit and Vegetable Juice (Color), Gum Acacia, Carnauba Wax, Stevia Leaf Extract[1][4].
Flavors: Garden Mint, Raspberry, and Cinnamon[2].
Sustainability: Free from artificial additives, preservatives, and palm oil. The gum gets its color from natural sources like spirulina extract and fruit/vegetable juices[1][5].
Problems Solved:
Health Concerns: By using natural ingredients and avoiding synthetic plastics, Refresh Gum addresses health concerns related to artificial additives and preservatives found in conventional gum[1][5].
Environmental Impact: The use of chicle and natural colorants reduces plastic waste and promotes sustainability, appealing to environmentally conscious consumers[1][5].
Taste and Experience: The incorporation of real, organic ingredients like matcha and berries enhances the flavor profile of the gum, providing a more enjoyable chewing experience[2][5].
Target Market:
Demographics:
Health-conscious individuals seeking natural and organic products.
Environmentally aware consumers looking to reduce plastic waste.
Vegans and gluten-free consumers due to the product's vegan and gluten-free status[4].
Psychographics:
Individuals prioritizing wellness and sustainability.
People who value premium ingredients and unique flavor profiles.
Consumers interested in supporting eco-friendly brands[2][5].
Retail Presence:
Available in over 2,200 retailers across all 50 states, including Sprouts Farmers Market, Wegmans, Raley’s, Giant Food, and others[2].
Online presence on Amazon and refreshgum.com[2].
Market Positioning:
Refresh Gum positions itself as a premium, eco-friendly alternative to conventional chewing gum. By emphasizing its natural ingredients, sustainability, and unique flavor profiles, the brand appeals to a growing market segment focused on health and environmental sustainability. The strategic partnerships with various retailers further enhance its market reach and visibility[2][5].