Product Research Report: Meat
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1. Product Functionality
Meat is a primary food product derived from animals, predominantly valued for its protein content, essential vitamins, and minerals, which are crucial for human nutrition and health. It serves as a major dietary staple worldwide, offering flavor, satiety, and versatility in culinary uses. In recent years, the product category has expanded to include innovations such as cultivated or lab-grown meat, designed to replicate traditional meat but with a reduced environmental footprint[1][4].
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2. Problems Meat Solves
"The primary customer segments for GOOD Meat, a company focused on cultivated meat, are primarily consumers (B2C). These individuals are generally early adopters of sustainable food technologies and are environmentally conscious. The company's approach targets those interested in reducing their environmental footprint and supporting ethical food production methods… Millennials and Gen Z, in particular, show a greater interest in sustainability and ethical considerations. These consumers often have higher disposable incomes and are willing to pay a premium for products that align with their values."[1]
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Summary Table: Meat Product Target Segments
| Segment | Key Characteristics | Primary Motivation |
|------------------------------- |-----------------------------------------------------|----------------------------------------------|
| General Meat Consumers | All ages, broad demographics | Nutrition, taste, familiarity |
| Millennials & Gen Z | Ages 22-35, urban, higher income/education | Sustainability, ethics, health, innovation |
| Specialty/Health-focused | Younger, diverse backgrounds, value natural/local | Health, local economy, unique attributes |
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Conclusion:
Meat continues to be a core food product meeting nutritional, sensory, and cultural needs. The market has broadened to include consumers prioritizing sustainability and ethical considerations, with cultivated and specialty meats particularly appealing to younger, higher-income, and values-driven demographics[1][4][5].