I don't know who needs to hear this but you’re probably using bar soap wrong. Let me tell you why (talk fast: chemicals dry skin, natural bars like Dr. Squatch condition it).
Dr. Squatch Soap is a line of handmade, all-natural bar soaps designed for men, featuring naturally-derived scents and ingredients that clean skin without drying it out.[1][2][3]
What the Product Does
Provides thorough cleansing while keeping skin soft and conditioned, using natural oils like olive, coconut, or hemp, along with ingredients such as oats, sage, mint, sea salt, shea butter, and kaolin clay.[1][6]
Delivers rugged, nature-inspired scents (e.g., Alpine Sage, Pine Tar, Birchwood Breeze) to keep users feeling fresh and smelling like a forest or outdoors.[1][2][5][6]
Deeply conditions skin and removes dead skin buildup in variants like Pine Tar, which includes organic carbon components.[5]
Problems It Solves
Addresses skin drying and irritation caused by conventional bar soaps containing harmful additives like Sodium Lauryl Sulfate, Dioxane, Triclosan, Parabens, Ureas, and Polyethylene Glycol.[1]
Originally developed to treat psoriasis (founder's skin condition) by offering a gentler, natural alternative that avoids detergents and synthetic chemicals.[1]
Replaces "mommy-bought" or low-quality soaps with a premium option that's 98-100% natural origin and free of harmful ingredients.[1][3]
Target Market
Men seeking a masculine grooming experience: Marketed to "men who use their hands, build things, open pickle jars on the first try, and catch foul balls without spilling beer"—emphasizing rugged, hands-on lifestyles.[1][4]
Users tired of artificial or drying soaps, prioritizing natural products that make them "feel like a man and smell like a champion."[1][4]
Broad appeal via aggressive, humorous ads positioning it against "weak" or outdated options, though some reviews criticize the macho branding as outdated.[1]